Visual Content Production
First of all, it’s important to demystify the visual content as a phrase. It’s pretty simple, but make no mistake, that doesn't make it any less important in your digital strategy. The phrase “visual content” basically implies all those visual pieces of content you usually see through posts on social media. Photos, images, GIFs, videos, graphics, etc. Now, why are they important? The world of digital marketing is continually changing. A few years ago, it was considered a good strategy to post 5 or 6 posts a day on your Facebook page, just as it was normal to post a stock photo, which, let’s face it, are beautiful but are also easily distinguished, even by an untrained eye. The users started to expect much more from the visual content that’s being delivered to them. People managing the pages had to start thinking visually. Moreover, when it comes to social media and the content on it, the primary challenge is that we’re talking about an environment that’s continuously expecting new, fresh ideas and content. So if you want to establish a good relationship and communication with your customers (which you definitely can through social media), you should start thinking about delivering exciting and eye appealing visual content.